Extensive interviews with participants from all over the world resulted in valuable insights. Visualizing that information for effective communication involved multiple layers of charts and social network maps.

This study was conducted in two parts, the first part looked within the sales team of the organization by interviewing people at various levels and from over 10 different countries. The second part involved understanding the issues between this global software company and it's biggest partner. This phase also involved extensive user-interviews and organizational mapping. The interviews raised issues both culturally across geographies and across teams within a geography.

From a visual design point of view the challenge was to highlight important findings from the study, both as social network maps as well as building charts that could highlight core issues faced by individuals and teams. Displaying all the information and flagging priority areas using charts that accompanied the extensive written report made a key impact on the project. Again a key factor in the visual language was using verbatim quotes from the interviews where appropriate and color coding to indicate priority.



“We are extremely happy in our relationship with The Design Cell. The quality of delivery, respect for timelines, the creative and yet practical approach that Sara and her team employ are exemplary.

What makes this team particularly unique is their high level of integrity, inputs on not just their immediate deliverables but also in their ability to predict our needs and provide innovative solutions and the high-quality final product that the team visualizes and delivers.”

Prakash Gurbaxani
MD & CEO
QVC Realty Co
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