Web Strategy
& Development
& Development
This site was designed to explain Nu Street’s innovative approach to
application building.
application building.
Nu Street Technologies was a
brand new entrepreneurial
venture that was started by
a team that had very successful
track records in the IT industry.
They had an innovative business
idea to use a quick and efficient
modular approach to creating
applications. The idea was to
have the designer or author of
the application collaborate with
them to jointly take the solution
to market at a fraction of the
time and cost it would
normally be.
The site we designed for them focused on quick
and easy access to information, with a few
animated sequences to show the abstract
process they wanted to explain to their
potential customers. Since this site coincided
with the launch of the company we focused
more on the ideas and people and used bright
colors – yellow, blue and white to build in a
fresh and yet business like look. This combined
with some carefully chosen stock photography
brought the communication together smartly
and efficiently.
The site made it easy for potential customers
and authors to understand the entirely new way
that Nu Street proposed to do business.
“The Design cell team was very responsive and worked closely with us until we all agreed the site was right.
As I’ve said to others many times, The Design Cell is brilliantly creative in both its design and technological capabilities. Our client couldn’t be happier.”
Neil Smith
Managing Partner
Gladding-Hearn