Web Strategy
& Development
& Development
Marketing and Brand Building site.
This was the second property marketing site we designed for QVC Realty – though this time they had also partnered with the Uppal group in Delhi. They were happy with the site we had designed for QVC Hills and wanted us to now work on designing a fully integrated set of collaterals starting with their logo and then brochures, folder, stationery, flier, CD cover, presentation template and website. We took up the challenge and created designs that while carrying the theme through all the collaterals, took advantage of each medium and played up its strengths.
The logo was designed to be simple and elegant – we reduced the name Gurgaon 99 to G99 making it appear more modern and memorable. With the brochure we first broke it down into a marketing brochure and a catalogue of residences, this allowed them to print volumes of each as needed and also prevented the brochure from getting too bulky. We created a set of silhouettes that were based on their residences as a design element though out. We designed a folder to hold the 2 brochures and a CD and an envelope for the folder.
The website carried through the design elements from the brochure but used flash and script to make it sleek and interactive. The introduction is a flash movie that sets the mood. The main site is quick to load and efficient and all the movement is done in Javascript to save on loading time. All large images like location map, masterplan and even residences allow the user to zoom in for more detail. To address the loading time issue the users often face in India we also included high resolution images for download by the press or potential buyers.
This was the second property marketing site we designed for QVC Realty – though this time they had also partnered with the Uppal group in Delhi. They were happy with the site we had designed for QVC Hills and wanted us to now work on designing a fully integrated set of collaterals starting with their logo and then brochures, folder, stationery, flier, CD cover, presentation template and website. We took up the challenge and created designs that while carrying the theme through all the collaterals, took advantage of each medium and played up its strengths.
The logo was designed to be simple and elegant – we reduced the name Gurgaon 99 to G99 making it appear more modern and memorable. With the brochure we first broke it down into a marketing brochure and a catalogue of residences, this allowed them to print volumes of each as needed and also prevented the brochure from getting too bulky. We created a set of silhouettes that were based on their residences as a design element though out. We designed a folder to hold the 2 brochures and a CD and an envelope for the folder.
The website carried through the design elements from the brochure but used flash and script to make it sleek and interactive. The introduction is a flash movie that sets the mood. The main site is quick to load and efficient and all the movement is done in Javascript to save on loading time. All large images like location map, masterplan and even residences allow the user to zoom in for more detail. To address the loading time issue the users often face in India we also included high resolution images for download by the press or potential buyers.
“The Design Cell has worked with us on real estate project communication across channels – print and internet.
Friendly, responsive and great to work with, the work from their team has always been of extremely high quality.
Our briefs are accurately interpreted, and we are regularly fed new ideas. The Design Cell has proved itself to be a very professional design agency that has consistently met with the growing demands of our business. Their approach, creativity and commitment are fantastic, and I would definitely recommend them to someone looking for proactive and professional agency.”
Jay Dave
Vice President, Marketing
QVC Realty Co