Web Strategy
& Development
& Development
Social networking site for people who love to argue.
The current design is very contemporary and bold and creates a sense of controversy and
energy and the site is now ready to launch into the US market.
.
The Argument Clinic site needed to differentiate itself from the various other news and chat sites already
available and give users a satisfying experience while
they argued.
Argument Clinic needed to work as a news aggregator that serves up controversial news which would be the catalyst for arguments. The various processes that needed to be focused on were – finding
news of interest, reading a news article, initiating an argument or joining one, arguing. This site went through a couple
of different iterations even before launch
as pre-launch user feedback demanded a very tabloid type in your face, bold design approach which was a far cry from the
“New York Times” type of editorial style
we had initially defined. The second avatar was well received at the testing level and
the site is now in Beta launch .
they argued.
Argument Clinic needed to work as a news aggregator that serves up controversial news which would be the catalyst for arguments. The various processes that needed to be focused on were – finding
news of interest, reading a news article, initiating an argument or joining one, arguing. This site went through a couple
of different iterations even before launch
as pre-launch user feedback demanded a very tabloid type in your face, bold design approach which was a far cry from the
“New York Times” type of editorial style
we had initially defined. The second avatar was well received at the testing level and
the site is now in Beta launch .
The current design is very contemporary and bold and creates a sense of controversy and
energy and the site is now ready to launch into the US market.
.
“We are extremely happy in our relationship with The Design Cell. The quality of delivery, respect for timelines, the creative and yet practical approach that Sara and her team employ are exemplary.
What makes this team particularly unique is their high level of integrity, inputs on not just their immediate deliverables but also in their ability to predict our needs and provide innovative solutions and the high-quality final product that the team visualizes and delivers.”
Prakash Gurbaxani
MD & CEO
QVC Realty Co