Web Strategy
& Development
& Development
A Webby Award winning site that teaches children about design by actually allowing them to create
their own fashion, products, logos and buildings.
This project won a Webby Award for best Children’s site 2004. The 3D&I site was designed for PBS kids to teach children about design related fields like architecture, fashion, product design and graphic design.
The challenge was how to get into the mind of 9 to 12 year olds and get them to participate and interact on the site. We conducted many focus groups to find out what kids wanted and how they reacted to rapid prototypes. We also created 2 cartoon characters based on a work and a bird, that encouraged the kids to look at each object from the point of view of aesthetics, functionality.
The site was structured on 3 axis – “discover”, “do” and “discuss”. The “discover” section would include a lot of information on the history of design. The “do” section allowed children to participate in design projects like designing a tree house or a logo. The “discuss” section was a place that kids could go to discuss design and exhibit their work. Each activity module was programmed in flash and allowed children to select, drag and drop objects to create their own designs.
A training session was conducted at the Cooper-Hewitt museum introducing teachers to this website and how to include it in their curriculums.
This project won a Webby Award for best Children’s site 2004. The 3D&I site was designed for PBS kids to teach children about design related fields like architecture, fashion, product design and graphic design.
The challenge was how to get into the mind of 9 to 12 year olds and get them to participate and interact on the site. We conducted many focus groups to find out what kids wanted and how they reacted to rapid prototypes. We also created 2 cartoon characters based on a work and a bird, that encouraged the kids to look at each object from the point of view of aesthetics, functionality.
The site was structured on 3 axis – “discover”, “do” and “discuss”. The “discover” section would include a lot of information on the history of design. The “do” section allowed children to participate in design projects like designing a tree house or a logo. The “discuss” section was a place that kids could go to discuss design and exhibit their work. Each activity module was programmed in flash and allowed children to select, drag and drop objects to create their own designs.
A training session was conducted at the Cooper-Hewitt museum introducing teachers to this website and how to include it in their curriculums.
“We are extremely happy in our relationship with The Design Cell. The quality of delivery, respect for timelines, the creative and yet practical approach that Sara and her team employ are exemplary.
What makes this team particularly unique is their high level of integrity, inputs on not just their immediate deliverables but also in their ability to predict our needs and provide innovative solutions and the high-quality final product that the team visualizes and delivers.”
Prakash Gurbaxani
MD & CEO
QVC Realty Co